Elon Musk to rebrand Twitter to X, but Crypto Twitter has other ideas

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Twitter customers, together with the avid crypto neighborhood, might quickly see a really totally different model of the social media app — which is ready to ditch its iconic blue chook brand for an “X” as a part of a significant rebrand.

Crypto Twitter hasn’t been notably thrilled with a few of the adjustments, nevertheless.

In a collection of tweets on July 23, Musk hinted that the platform can be rebranded to “X” as early as Monday, an early step in its eventual transformation to an “all the things app.”

The rebrand may contain altering Twitter’s coloration scheme to black, the removing of Twitter’s blue chook brand, and a reputation change to X, in accordance with Musk’s varied tweets and a ballot.

The web site used to entry the social media platform can also change, with Musk confirming that X.com, the web deal with for his 1999-founded monetary companies start-up that bought to PayPal, now redirecting to Twitter.

Based on the Wayback Machine, Previous to the change, x.com was a largely clean web site that merely displayed the letter “x.” Previous to that, it had redirected to Musk’s Boring Firm web site. The web site URL additionally had an extended stint within the early 2000s pointing to Paypal and even had a stint displaying an eBay commerce enterprise. 

In March, Musk additionally established the tech agency X Corp. as Twitter’s guardian firm partly to understand his imaginative and prescient for the WeChat-like app.

Crypto Twitter calls rebrand determination ‘insane’

Nevertheless, not many Crypto Twitter customers have been thrilled with the proposed adjustments. Twitter has been a stronghold for the crypto neighborhood with over 1 billion tweets about crypto between 2020 and 2022 in accordance with a March Hypebeast report.

Belief Machines advertising chief Dan Held said Twitter was “iconic,” including Musk was “insane” to rebrand to X.

Others have been immune to the proposed X rebrand. Crypto blogger Tiffany Fong mentioned she’s “nonetheless callin it twitter” which podcast host Peter McCormack agreed with.

There have been nevertheless some supportive of the thought, saying the super-app has been Musk’s imaginative and prescient since leaving PayPal and factors to his October tweet that implicitly mentioned his Twitter buy was the accelerant to creating X.

Others have been pitching their very own concepts on how Musk ought to transfer forward with X. Axie Infinity co-founder Jeff “Jiho” Zirlin mentioned to maintain the Twitter identify however add a crypto pockets referred to as X to permit customers to spend and tip platform creators.

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In the meantime, in a July 23 publish, Twitter chief Linda Yaccarino added extra clues about X, saying it could have “limitless interactivity,” help a number of media codecs, and have funds and banking — a characteristic that Musk has reportedly mentioned he desires to help crypto.

With out specifying how Yaccarino mentioned the upcoming app would even be powered by synthetic intelligence, although Musk has beforehand mentioned AI could be used to detect manipulation of public opinion.

The rebrand comes as Musk admitted on July 15 that Twitter’s promoting income had dropped by 50% and the agency had a heavy debt load, though it’s unknown over what timeframe the income drop occurred.

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